• The Land of Can, founded by Riya Jain, empowers children with health conditions through illustrated books and educational partnerships.
• The series has sold over 25,000 books and partnered with over 500 schools, focusing on positive approaches to health topics.
• The company is expanding into digital media, including games, a TV show, and an app, funded by the Frank Borchardt Undergraduate Prize.

Riya Jain, a Duke University undergraduate, founded The Land of Can to create illustrated books that empower children facing health challenges. Inspired by her own experience with food allergies, Jain aimed to help kids transition from feeling misunderstood to feeling capable. The books, co-authored with JJ Vulopas and vetted by medical experts, cover a range of health topics and promote a positive, 'can-do' mindset. The Land of Can is now expanding into digital media to broaden its reach and impact.

• What: The Land of Can creates illustrated books and educational resources to empower children with health conditions.
• Who: Riya Jain (founder), JJ Vulopas (co-author), team of doctors and experts, children with health conditions, educators, and schools.
• When: Founded in 2020; digital expansion planned for the near future; next two books will launch soon.
• Where: Based in Durham, NC and Chicago; books sold across the United States; educational partnerships with schools nationwide.

The Land of Can addresses a critical need by providing resources that empower children with health conditions. By combining medical expertise with engaging storytelling, the books effectively communicate complex health information in an accessible and positive way. The expansion into digital media will further broaden the company's reach and impact, particularly among younger audiences. The $30,000 prize will facilitate the development of games, apps and shows which will further accelerate growth. The educational partnerships with numerous schools demonstrate the value and relevance of The Land of Can's offerings.

The books are incredibly exciting and creative as they’re not just made by doctors trying to shove a bunch of information into a book, they’re made by kids like me who know what is exciting and what is boring.

The Land of Can is something that has never been done before. Yes, there are books on medical topics, but there’s nothing made by kids who actually have the health condition, vetted by the best medical experts in the country, and specifically designed for not just kids looking to learn what the condition is but [for empowering] those with it.

The Land of Can has established itself as a valuable resource for children with health conditions and the educators who support them. Its innovative approach, combining medical expertise with engaging storytelling, has resonated with audiences across the United States. The planned expansion into digital media positions the company for continued growth and impact, reaching even more children with its message of empowerment and positivity. With new books on ADHD and Eczema on the horizon and continuing requests from its audience, the future looks bright for the Land of Can.